Prestone Command Digital Imagery and Branding
Assisted with the initial branding for Prestone COMMAND's 'ANYWHERE. ANYTIME. ANY ENGINE.' campaign back in 2011. We settled on a 'fire and ice' theme with a semi truck as the focal point to show that Prestone's line of antifreeze will withstand any weather extreme. I also assisted with creating many of the product illustrations for the website, along with re-creating the COMMAND logo in vector format. I also assisted with creating the product sell sheets in InDesign. Remained very intimate with the brand over the past 4 years, with many alterations to the packaging labels, as well as keeping product sell sheets up to date.